This starting point is a good placeholder to return to after we look at other areas.Ģ. Acquiring a brand is the same as expanding an on-going business. Start in Zone 1, Strategy Acquisition (up arrow). MVM Roadmap ™ : Here’s a path that will hit the key issues, in order of importance.ġ. It could include opening more salons in the first year (probably a bad idea) or setting more aggressive product targets for the first two years. ![]() This response depends on the candidate’s answer. ![]() If the lead investor had demanded a return of $2M in two years, would you have changed your answer? products related to the traditional MM image like make-up bags, handbags, and sportswear How would you expand MM beyond women’s haircare? Questions To Make the Case More Difficult Salons have unlimited potential given the wide open market but are complex and expensive Products are already in place but reach may be limited without the salons How would you trade-off opening salons vs. What are the advantages of making product sales the top priority the first year rather than opening salons? What are some of the advantages of focusing on opening salons the first year?
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